By Sash Joveski and Andrew, Fearless Agents at Realest.com
Ask past clients for a Google review right after a good closing moment, when they are still thankful. Thank them for trusting you, then send a short Google review link so they can leave a note in one tap.
Proverbs 27:2 says, “Let someone else praise you, and not your own mouth.” A Google review is that praise from someone else. You do not have to brag about your work. You just make it easy for a happy client to speak up for you.
When to ask for the review
The best time is soon after closing, while the win still feels fresh. Closing day works. So does the day you hand over keys. A short thank-you call a day or two later works too.
Skip the ask if they are stressed, delayed, or still waiting on repairs. Wait until the tone is warm again. A good review comes from a good moment, not from pressure.
What to say (and what to text)
Keep it short. Lead with thanks. Then ask once and hand them the link.
On a call, try this:
“Hey [Name], I just wanted to say thank you again for trusting me with your home. If you have two minutes, would you leave a short Google review? I can text you the link right now.”
By text, try this:
“Hi [Name], thank you again for trusting me with your home. If you have a minute, here is my Google review link: [link]. A few sentences help other families find me. No pressure either way.”
If you want more scripts for staying in touch with people you already know, our post on real estate sphere call scripts is a solid companion.
How to send the Google review link
Do not make them search for your name. Copy the short review link from your Google Business Profile and send it in the same message as the ask. One tap. Done.
If you are still setting up that profile, our lesson on building a Google Business page to get leads walks through the page itself. The review ask comes after the page is live and findable.
Send the link by text or email. Do not bury it under a long story. One thank-you line, one ask, one link.
What to do after they reply
If they leave a review, thank them once. A short text is enough. You can also reply on Google with a warm, fair note that stays inside fair housing rules and does not promise special treatment.
If they say no, or never reply, leave it alone. Do not nudge them every week. Note the date and move on. Your next past-client touch can be a normal check-in, not another review ask. For that kind of calm follow-up, see how to follow up without being pushy.
Ask for a Google Review in 4 Steps
Pick a warm moment
Ask soon after a good closing, not during stress.
Lead with thanks
Thank them for trusting you before you ask.
Send the short link
Text or email your Google review link in one tap.
Thank once, then stop
Reply kindly. Do not chase a no or silence.
Let someone else praise you, and not your own mouth. Proverbs 27:2
Why this habit matters
Google reviews help new families decide who to call. They also remind past clients that you are still their agent. The ask itself is simple. Timing, thanks, and a short link do most of the work.
Practice the call and the text until they feel natural. Then use them after every clean closing. Join Fearless Training for more lessons like the Google Business page walkthrough above.
Frequently asked questions
When should I ask a past client for a Google review?
Ask soon after a good closing moment, such as closing day, key handover, or a short thank-you call a day or two later, while they are still thankful.
What should I say when I ask for a Google review?
Thank them for trusting you, ask once for a short Google review, and offer to text the link right away. Keep the ask kind and without pressure.
How do I send a Google review link to a past client?
Copy the short review link from your Google Business Profile and send it by text or email in the same message as the ask so they can leave a note in one tap.
What if a past client says no or does not reply?
Thank them if they say no, or leave silence alone. Do not nudge every week. Note the date and keep your next touch a normal check-in, not another review ask.
Why do Google reviews matter for real estate agents?
Reviews help new families decide who to call and keep your name in front of past clients. A clear ask after a warm closing makes it easy for someone else to speak up for you.
Be fearless. Sash, Realest.com
Want to talk face to face? Grab 30 minutes with Sash.
Come hang out in the Fearless Agents Facebook group, follow along in the Fearless Agents WhatsApp Community, and join Fearless Training for more lessons like this.
