How we recruit.
Some of the best agents at Realest.com came in because a friend said, “Come meet my broker.” This page is for anyone who wants to be that friend. Here is why we recruit, who we look for and how we do it the Fearless way.
Be fearless.
People, not numbers.
We don’t recruit to grow a headcount. We recruit because we’ve seen what happens when a good agent lands somewhere that answers the phone, teaches honestly and treats people right. If we can help someone find that, it’s worth a cup of coffee, even if they end up somewhere else.
Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others.
Philippians 2:3-4
Character over résumé
Integrity
People who do the right thing when nobody is watching and keep their word with clients.
Coachable
Brand new or twenty years in, they still want to learn and can take honest feedback.
Heart for local
They care about Crown Point, Lake County and the families who call these towns home. Our Realest.net town guides are the local playbook we share with every agent.
Serves first
They think about the client’s interests before their own.
Shows up
They do the follow-up, return the call and keep going when a deal gets hard.
Fair to everyone
We welcome anyone who shares these values, and we serve every client equally under fair housing law.
How we recruit
Start with coffee. No pitch deck and no pressure. Thirty minutes to listen to where they are and what they want.
Be honest. Tell them what’s good about Realest.com and what’s hard about this business. We’d rather lose a recruit than oversell one.
Never bad-mouth another brokerage. Their current broker may be a great fit for someone. Talk about what we do, not what others get wrong.
Follow up kindly. A short check-in a week or two later. If they say no, thank them and mean it. Doors stay open.
Invite them in. Point them to our Facebook group, our free Fearless Training and our YouTube channel so they can see how we work before deciding anything.
The 5-step coffee conversation
1. Get to know them
“How did you get into real estate?” “What do you love about it right now?”
2. Listen for what’s missing
“What would make next year better than this one?” “Where do you wish you had more help?”
3. Share honestly
Tell your own story at Realest.com, the good and the hard. “Here’s what my first year here looked like.”
4. Answer their questions
“What questions do you have about how we work?” Anything about fees, splits or details, bring Sash or Andrew in.
5. Offer a next step, no pressure
“Want to sit down with Sash and Andrew?” or “Want me to add you to our Facebook group so you can see how we work?”
How to refer an agent
1. Send them the form
Point them to the coffee chat form on our homepage.
2. Mention you
Ask them to put your name in the notes so we know who connected us.
3. Give us a heads-up
Text or email Sash or Andrew so we can reach out warmly and quickly.
Ask us about our referral program.
Let’s grab coffee.
Thirty minutes, your questions, our honest answers. If it’s not a fit, we’ll still be glad we met.